Primarily distributed for treating erectile dysfunction, Cialis was discovered in the early 1990s by a partnership between pharmaceutical companies Glaxo and ICOS. Cialis targeted the same medical need, and market, that was rapidly expanding in the wake of Viagra’s appearance on the scene. Early in the first decade of the twenty-first century, Cialis, also known by its scientific name tadalafil, started to be approved by governmental drug and medical departments around the world.
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Cialis is marketed as a drug that treats both benign prostatic hyperplasia and erectile dysfunction, as well as pulmonary arterial hypertension. While the attention getting aspect of the drug is its sexual effects, it is useful for more than the bedroom. Prostate enlargement can lead to serious medical conditions, including numerous urinary tract problems and issues with stones in the bladder, or even kidney damage. Not all medical associations consider Cialis useful for treatment of BPH however, though most agree it can offer symptomatic relief.
But it is the sexual application that is generally what Cialis is prescribed for. One of the main advantages of Cialis over similar drugs such as Viagra is the duration of its effects. Where Viagra can last as long as five hours, but usually only two to three for most patients, Cialis remains effective for thirty-six hours. Fortunately, this doesn’t mean erections will remain that long; like Viagra, Cialis only helps an erection occur when the patient is already sexually aroused.
As with all drugs, there are side effects to be aware of. Most of the common ones relate to tadalafil’s lowering of the blood pressure, as the drug relaxes the blood vessels somewhat through vasodilation. Pain in the head or muscles can occur due to this, along with some stomach or other gastrointestinal difficulties. Some patients may also experience some visual or hearing impairment. For this reason, the drug remains on a prescription basis, rather than over the counter.
Some patients prefer Cialis over Viagra because of the aforementioned long lasting effects. Where Viagra can require a quick trip to the bathroom to discretely pop a pill, Cialis can be taken the day of the necessary event. When the patient’s activities move into the bedroom, there is no interruption and they can perform with the assistance of the already present drug. This can keep both partners’ attentions on each other, rather than the medicine.
This same long lasting effect is why the drug has such utility treating hypertension. When blood pressure remains high, that can create a number of damaging effects upon the body. Tadalafil’s hypotensive properties help ease this, with only a single pill required every day or two.
Cialis famously aired one of its first ads during the American Super Bowl that featured Janet Jackson’s “wardrobe malfunction.” Worldwide, the drug has continued to be marketed during a variety of sporting events, including golf and sailing.
Because it isn’t as notorious, or quick acting, Cialis doesn’t have the same level of under the counter appeal as Viagra. But, like Viagra, it does enjoy a certain notoriety among casual users seeking its effects to spice up their sex lives without the expense and trouble of consulting a doctor. As with all such transactions, consumers are warned to be wary of what they’re taking, and what it might do even if it is the genuine drug.